QR Code on a Bill or QR code on a Table? Don’t make the $800k mistake!





QR codes became the 2020 fad for restaurants. We see QR codes to check in, QR codes for Menus, QR codes on receipts to pay and QR codes that are fixed to a table to pay for a check. QR codes are nice because they are truly ZERO Touch. Not to be confused with contactless payments that are typically not truly “contactless” because you typically still need to hit an approve button or sign something on a piece of hardware. (ie. Ziosk Tablets or Toast Tablet)

So what is the difference between putting a QR code on my paper bills I print out of my POS and putting a fixed QR code on a table to pay a check? They are both just a method of contactless payment right? Not so fast! One of those can make your restaurant an extra $800k per year and the other one can’t.



Fixed QR Code

To clarify, we are NOT talking about putting a QR code with a menu on your table. This is a newer technology in restaurants today but the best way to think of this is the Fixed QR code on a Table is a direct competitor to Ziosk who puts a Tablet on each table. Just like Ziosk has a unique tablet on each table each QR code is unique to each table so when it is scanned the application knows what restaurant and what table the guest is at and the software that would run on a Ziosk tablet runs on the guest’s smartphone automatically. Taby does this without the need to download an app and it works with most any point of sale.



QR Code on receipt

In this case you still ask your server for your check and when they bring you the paper check it has a QR code on the bottom of the check which allows the customer to pay that check. Most of the time this is something you will get for free from your point of sale provider as it requires integration to the printer.



What’s the Difference?

Having a QR code on a receipt classifies as an Assisted Payment solution where as having a QR code on the table is a Self Checkout solution. Having a QR Code fixed to a table helps turn tables an average of 7 minutes faster per guest. On a busy night a restaurant with 35 tables cuts 1,800 minutes on table turns because the experience is “Self Checkout”. The data on self checkout is very clear Restaurants like Olive Garden have announced a 10 minute reduction in table turn by implementing Ziosk Tablets since 2014. [1] These 10 minutes are composed by the time it takes to get your servers attention to bring you your bill and traditionally 2-3 minutes to run credit cards and paper back and for to the POS three times.

Having a QR Code fixed to the table eliminates the entire 10 minutes. Having a QR code on the receipt eliminates 2 of the 3 minutes in the experience.


Related Articles:
Compare 4 common Pay at the Table Solutions
The Right Pay at the Table can Yield a 20 X Return on Investment on the First Day.


References
[1] https://digital.hbs.edu/platform-rctom/submission/table-top-kiosks-the-future-of-restaurant-point-of-sale-systems/