Self Checkout is becoming more and more a part of our everyday life. Restaurants like Olive Garden or Chili’s have spent millions of dollars to outfit their restaurants with tablets on every table to deliver a self checkout experience but why do they do it? Do the customers really care and what is in it for the restaurant to spend that kind of money? In this article we will review the data on what customers think of self checkout and why restaurants invest in this technology. We will also review why Taby breaks down the traditional barriers of self checkout and delivers a more desirable experience.
Business Insider says the average American eats out 5.9 times per week . If two of those are at full service restaurants the average 70 year old American has spent 202 days of their life eating at full service restaurants! According to Olive Garden having a self checkout option reduces their table turn time by 10 minutes per table . This means the average 70 year old American has spent over 50 days of their life waiting for their check, that is crazy! Olive Garden has reported that 85% of their customers use the tablets. This tells us that either 85% of their customers go to Olive Garden just for the tablets or 85% of their customers think the traditional way to paying their check is a pain. You be the judge but the data doesn’t lie about what people think.
We can clearly see why customers like self checkout but why would a restaurant spend millions of dollars for this? There are three main reasons restaurants utilize a self Checkout experience
So if the return on investment is so clear why have so few restaurants implemented a self checkout Technology? Up until very recently the only true self checkout option for full service restaurants was to have a tablet on every table. There are several reasons why restaurants have not implemented tablets on every table. Some restaurants don’t like the idea of having electronics on a table that may distract from the ambiance and personal experience customers build in their restaurant. The biggest reason is the challenges that are involved implementing tablets on every table and maintaining them. Not only is it a large capital investment to purchase tablets with card readers and printers for every table but there is a lot of cost in setting up a powerful network and installing custom software on each of the tablets on every table. Once it is installed the tablets need to be charged daily and when a tablet breaks the restaurant needs to have a dedicated IT person that can manage warranty issues vs. damage due to liquids or falls. The hardware needs to be refreshed once every 3-5 years or when credit card security standards change. This results in high costs to maintain and it requires restaurants to have their own IT dedicated to supporting this. You will find most companies that sell tablets on every table do not even consider restaurants with fewer than 5 locations, this is because there is a significant effort required from the restaurant to make the implementation successful.
Taby Self Checkout uses a different approach by putting an intelligent QR code on every table.
Each QR code is unique so when it is scanned Taby’s software knows what restaurant and what
table number that person is sitting at. Taby’s software works on any Point of Sale to bring the
check data out of the point of sale on to any Android or IOS smartphone. There is no app
required to make it work and most generic QR code readers or cameras will work to bring the
check directly to the restaurant customer. With a few clicks and about 8-10 seconds the check
can be paid, they can leave a review and choose if they want to opt in for email marketing. Taby
uses a standardized software solution that makes most installations complete in under an hour
and takes all of the complexity of network and security out of the picture. In addition to Taby
handling all of the back end there are no electronics on the tables because Taby uses the
customer’s smartphone to make the checkout work over a PCI compliant web application.